> ## Documentation Index
> Fetch the complete documentation index at: https://docs.digifist.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Types

> The three campaign types in Galantis — Promotional, Informational, and Catalog — and when to use each.

Galantis supports three campaign types. The type of a campaign is determined by the template you select — specifically, the template's Meta-approved category (`MARKETING` or `UTILITY`) and its message format (standard, single product, multi-product, or whole catalog). Choosing the right type for the right use case keeps your messaging compliant and protects your phone number's quality rating.

## What this covers

* The three campaign types and their intended use cases
* How campaign type is determined
* Why matching type to content matters for compliance

## Campaign types

<Tabs>
  <Tab title="Promotional">
    **Promotional campaigns** use templates in the `MARKETING` category. They are designed for messages that offer value, drive action, or announce something to the customer.

    **Common use cases:**

    * Discount offers and sale announcements
    * New product launches
    * Seasonal or event-based promotions
    * Re-engagement messages for lapsed customers
    * Flash sales with time-limited offers

    Promotional campaigns typically have the highest engagement potential — customers who have opted in are often receptive to well-timed, relevant offers. They also carry the highest per-message cost on **Meta's pricing model**, which varies by country. Galantis Conversation credits are flat (1 per delivered message regardless of category), so this cost difference only appears on your Meta invoice, not on the Galantis (Shopify) invoice.

    <Warning>
      Promotional content must be submitted under the `MARKETING` template category. Using a `UTILITY` template to send promotional content is a Meta policy violation and a common cause of template rejection or phone number quality downgrade.
    </Warning>
  </Tab>

  <Tab title="Informational">
    **Informational campaigns** use templates in the `UTILITY` category. They are appropriate for non-promotional communications where the customer benefits from the information regardless of a purchase decision.

    **Common use cases:**

    * Store announcements (new hours, policy changes, temporary closures)
    * [Back-in-stock](/galantis/whatsapp/back-in-stock/index) announcements sent as a broadcast rather than an automation
    * Program or membership updates
    * Non-promotional product education content

    Utility templates carry lower per-message pricing on **Meta's rate card** in most markets and tend to have lower block rates because customers generally expect and welcome transactional or informational messages. Galantis Conversation credits remain flat at 1 per delivered message — the Meta saving applies to your Meta invoice only.

    <Note>
      Keep Utility templates genuinely informational. Embedding promotional CTAs, discount codes, or offer language in a Utility template will trigger rejection during Meta review or a quality flag after it is live.
    </Note>
  </Tab>

  <Tab title="Catalog">
    **Catalog campaigns** use product-specific message formats — Single Product Message (SPM), Multi-Product Message (MPM), or Whole Catalog — to showcase products directly inside WhatsApp. These formats require a synced Meta Catalog.

    **Common use cases:**

    * Featured product showcases
    * Collection-based promotional sends
    * Cross-sell or upsell messages referencing specific products
    * Full catalog browse prompts for high-intent audiences

    Catalog campaigns combine `MARKETING` category compliance with interactive product UI — customers can view product details, variants, and pricing without leaving WhatsApp.

    See [Message Composition](./message-composition) for the full breakdown of catalog message formats and their structural requirements.
  </Tab>
</Tabs>

## How campaign type is determined

Campaign type is not a setting you select explicitly. It is derived automatically from the template you assign to the campaign:

| Template category | Template format                                                    | Resulting campaign type |
| ----------------- | ------------------------------------------------------------------ | ----------------------- |
| `MARKETING`       | Standard (text, image, video)                                      | Promotional             |
| `UTILITY`         | Standard                                                           | Informational           |
| `MARKETING`       | `SINGLE_PRODUCT_MESSAGE`, `MULTI_PRODUCT_MESSAGE`, `WHOLE_CATALOG` | Catalog                 |

## Why type accuracy matters

Meta enforces category compliance at the template level — both during the approval review and after a template is live through quality monitoring. Mismatched category and content is one of the most common causes of template rejection. Beyond rejection, sending promotional content through Utility templates to benefit from lower pricing is a policy violation that can result in your template being paused and your phone number receiving a quality downgrade.

We recommend reviewing the [Quality & Deliverability](/whatsapp/compliance/quality-deliverability) guide before configuring your first campaign template category.

## Related guides

* [Message Composition](./message-composition) — Catalog and rich message format details
* [Compliance Checks](./compliance-checks) — Pre-launch validations including template category verification
* [Templates — Categories](/whatsapp/templates/template-categories) — Marketing vs Utility category rules