> ## Documentation Index
> Fetch the complete documentation index at: https://docs.digifist.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> One-time WhatsApp broadcasts sent to segmented audiences — with flexible targeting, scheduling, and real-time delivery analytics.

Campaigns are one-time WhatsApp broadcasts sent to a targeted audience. They are the primary tool for reaching customers at scale — product launches, promotional offers, seasonal announcements, and catalog-driven messages all run through campaigns.

Every campaign requires a pre-approved WhatsApp template. The message is sent to all qualifying recipients in the selected audience simultaneously, with delivery tracked per message through the WhatsApp API.

## How campaigns work

A campaign moves through a defined lifecycle from configuration to send:

1. **Select a template** — choose an approved template and map its variables to customer or order data
2. **Build your audience** — select lists and segments to include or exclude; preview reach before sending
3. **Schedule or send** — dispatch immediately or set a future date and time
4. **Monitor results** — track sent, delivered, read, and failed counts per campaign

Only customers with `SUBSCRIBED` marketing consent are included in the final send. Audience filtering, compliance checks, and credit validation all run automatically before any message is dispatched.

## Guides in this section

<CardGroup cols={2}>
  <Card title="Campaign Types" icon="tag" href="./campaign-types">
    Promotional, informational, and catalog campaign formats.
  </Card>

  <Card title="Audience Targeting" icon="users" href="./audience-targeting">
    Lists, segments, include/exclude rules, and reach estimation.
  </Card>

  <Card title="Message Composition" icon="pen-to-square" href="./message-composition">
    Rich Cards, Single and Multi-Product Messages, and Whole Catalog format.
  </Card>

  <Card title="Scheduling & Throttling" icon="clock" href="./scheduling-throttling">
    Immediate send, scheduled delivery, and WhatsApp throughput limits.
  </Card>

  <Card title="Personalization" icon="sliders" href="./personalization">
    Dynamic variable mapping for customer, order, and product data.
  </Card>

  <Card title="Campaign Analytics" icon="chart-line" href="./campaign-analytics">
    Sent, delivered, read, and failed metrics per campaign.
  </Card>

  <Card title="Compliance Checks" icon="shield-check" href="./compliance-checks">
    Pre-launch validations Galantis runs before any campaign can send.
  </Card>
</CardGroup>

## Before sending your first campaign

Two prerequisites must be in place before a campaign can be launched:

* At least one template with `APPROVED` status — see [Templates](/whatsapp/templates/index) for how to create and submit templates for Meta review
* At least one Customer List or Segment containing `SUBSCRIBED` customers — see [Audience](/whatsapp/audience/index)

If you are setting up campaigns for the first time, the [First Campaign](/whatsapp/getting-started/first-campaign) guide in Getting Started walks through the full end-to-end process.