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The Footer section appears at the bottom of every page on your store, providing essential navigation links, brand information, social media connections, and trust signals like payment icons. It supports up to 3 content blocks with flexible layout options.
Footer overview

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What this section controls

  • Footer navigation menus with organized columns
  • Brand logo and descriptive content
  • Social media icon links
  • Copyright information and legal links
  • Payment method icons
  • Language and currency selectors
  • Follow on Shop integration
  • Two visual style variations

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Getting started

1

Open Theme Customizer

In your Shopify admin, go to Online Store > Themes and click Customize on your active theme.
2

Locate the section

The Footer section is located at the bottom of your site and remains consistent across all pages.
Footer location in Theme Customizer
Choose between two visual style variations:
Standard footer layout with traditional styling and expanded localization controls.Characteristics:
  • Full-size localization selectors
  • Classic visual hierarchy
  • Standard spacing and typography
Alternative footer layout with compact styling and streamlined appearance.Characteristics:
  • Compact localization selectors
  • Modified visual treatment
  • Adjusted spacing and presentation

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Key settings

Extends the footer to full browser width, removing container constraints. When disabled, footer content stays within the theme’s standard container width.Visual impact:
  • Enabled: Edge-to-edge footer spanning entire viewport
  • Disabled: Footer contained within standard width, creating margins on wide screens
Select between Style 1 (default) or Style 2 for different visual presentations of your footer.Style variants affect layout, spacing, localization display, and overall visual treatment. Test both to see which better matches your store aesthetic.

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Block settings

Add up to 3 blocks total in any combination to build your footer content. Blocks can include brand content, navigation menus, and social links.
Display your brand logo and descriptive content about your store, mission, or unique value proposition.
Upload a logo image to display in the footer. The logo can be different from your header logo if desired.Logo considerations:
  • Often displayed in monochrome or alternative colorway in footer
  • Should maintain legibility against footer background
  • Can be same as header logo or a footer-specific variant
Control logo size as a percentage of the container width (25-100%). Default is 50%.Sizing guidance:
  • 25-40%: Small, subtle logo presence
  • 45-55%: Balanced size (default: 50%)
  • 60-75%: Prominent logo emphasis
  • 80-100%: Maximum visibility
Adjust based on your footer layout and content density.
Add rich text describing your brand, mission statement, tagline, or unique value proposition.Content ideas:
  • Brief brand story or mission statement
  • Unique selling points or commitments (e.g., “Sustainably sourced”)
  • Customer service highlights (e.g., “Free shipping over $50”)
  • Quality guarantees or certifications
Keep content concise - footers are scanned quickly, not read in detail.

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Language and currency selectors

If you’ve enabled multiple languages or currencies for your store, localization selectors appear automatically in the footer above the bottom bar.
Appears when multiple languages are configured, allowing customers to switch between available languages.To enable: Shopify Admin → Settings → Languages → Add language
Appears when multiple currencies are enabled, allowing customers to view prices in their preferred currency.To enable: Shopify Admin → Settings → Payments → Currency formatting
The display style adapts based on your selected footer style (compact for Style 2, full for Style 1).

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Best practices

Organize navigation logically

Group related links under clear column headers. Limit to 3-6 links per column for easy scanning. Common groups: Shop, About, Help, Legal.

Keep textual content brief

Footer text should be scannable, not detailed. Aim for 1-3 sentences maximum. Save detailed content for dedicated pages.

Use all 3 block slots

Maximize footer value by using all 3 available blocks. Common combination: Textual + Navigation + Socials for comprehensive footer content.

Include essential legal links

Use copyright navigation menu for Privacy Policy, Terms, and other required legal pages. Protects your business and builds customer trust.

Enable payment icons

Always show payment icons to build trust and set expectations about accepted payment methods before customers reach checkout.

Configure social links

Set up social media URLs in theme settings before adding Socials block. Only configured platforms will display - test to avoid empty blocks.

Match footer style to brand

Test both style options to see which better complements your overall store design. Style affects spacing, typography, and visual hierarchy.

Leverage Follow on Shop

Enable Follow on Shop if you use Shop Pay. It helps retain customers by making reordering and order tracking easier through the Shop app.

Mobile-friendly structure

Footer automatically adapts for mobile with collapsible navigation. Test on mobile devices to ensure accordions work smoothly and content remains accessible.

Balance logo size

Footer logos typically display smaller than header logos (50% default). Adjust based on content density and brand emphasis desired.