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The footer section displays site-wide information and navigation at the bottom of all pages. It uses a flexible grid-based layout system that lets you position menu columns, social links, newsletter signup, brand information, and payment icons exactly where you need them. Footer section overview

What this section controls

  • Menu columns with navigation links
  • Social media icon links
  • Newsletter signup form
  • Brand logo and description
  • Payment method icons
  • Country/language selector
  • Custom content blocks
  • Follow on Shop button

Getting started

1

Open Theme Customizer

From Shopify admin, access the Theme Customizer.
2

Locate Footer section

The Footer section appears at the bottom of your store. Find it in the left sidebar under Static sections.
3

Add footer blocks

Click “Add block” to add menu columns, social links, newsletter, or other footer content.
4

Configure grid layout

Use column factor and row factor settings to position each block in the footer grid.
Footer location in Theme Customizer

Grid layout system

The footer uses a grid system where each block can span multiple columns (width) and rows (height).

Column factor

Controls how many columns (1-6) a block spans horizontally. Example: A block with column factor of 2 takes twice the width of a block with column factor of 1.

Row factor

Controls how many rows (1-6) a block spans vertically. Example: A block with row factor of 2 takes twice the height of a block with row factor of 1.
Keep the total column factors in each row to 6 or less for balanced layouts. For example: three blocks with column factor 2 = 6 total.
Footer grid layout system

Section settings

Spacing between blocks

Controls gap between footer blocks (desktop only).Options: No, S, M, L, XL
Default: M
Mobile automatically stacks blocks with consistent spacing.Spacing between blocks setting

Block settings

Best practices

Use 3-4 menu columns

Three to four menu columns provide organized navigation without overwhelming visitors. Keep each menu focused on related links.

Balance column widths

Keep total column factors per row at 6 or less for balanced layouts. Example: three blocks with column factor 2 each.

Make newsletter prominent

Use column factor 2 for newsletter blocks to draw attention to signup forms and increase subscriptions.

Enable social icons

Display social links as icons rather than text for cleaner appearance and better space efficiency.

Use brand block strategically

Place brand block with logo and description in left or center position for better visibility.

Keep row factor at 1

Most blocks work best with row factor 1. Only increase row factor for tall content like brand descriptions.

Test mobile accordion

Preview mobile footer to ensure first accordion (typically most important menu) opens by default.

Hide complex blocks on mobile

Use “Show on” setting to hide less essential blocks on mobile for cleaner small-screen layouts.

Use [year] placeholder

Always use [year] in copyright text to automatically update each year without manual changes.

Group related content

Place payment icons and copyright in the same row at footer bottom. Place menus together in top rows.
Standard footer - 3 menu columns (column factor 1 each) + social links + newsletter (column factor 2) Minimal footer - Brand block (column factor 3) + 1 menu column + content block with copyright Multi-language store - 2 menu columns + newsletter + country selector + payment icons Brand-focused - Large brand block (column factor 3) + 2 small menus + social links Newsletter-focused - Newsletter block (column factor 3, prominent position) + 2 menus + payment icons

Header section

Configure header navigation and logo display