What is a Conversation?
What counts (DELIVERED-only), what does not, and why usage can vary by destination.
Tiers & upgrades
Monthly Conversation tiers, the $1 = 100 credits rate, and how upgrades work.
Usage & blocking
Where to track usage and what happens when a campaign needs more Conversations than you have.
Free Plan
The Free Plan is permanent and requires no payment method. It is sized for evaluation and very small Shopify stores.Free Plan — $0 / month
Included every month
- 20 Conversation credits
- 1 automation flow
- 1 campaign per month
- Up to 100 contacts
- 50 inbox threads
- Shopify sync, Meta Catalog, analytics
Paid plans
Every paid plan starts with a 7-day free trial. No credit card or external payment method is needed — billing runs through Shopify, and the first charge appears on your Shopify invoice on day 8. Upgrading between paid plans later does not start a new trial.Starter — $39 / mo
For stores starting with WhatsApp campaigns.
- 50 Conversations / month
- 1 automation flow
- Unlimited campaigns + contacts
- 50 inbox threads
- 7-day free trial
Growth — $79 / mo
For stores running regular campaigns plus a few automations.
- 250 Conversations / month
- 5 automation flows
- Unlimited campaigns + contacts
- 50 inbox threads
- 7-day free trial
Scale — $179 / mo (Most popular)
AI-assisted flow builder + an included Inbox seat.
- 1,000 Conversations / month
- 20 automation flows
- AI-assisted flow builder
- 1 Inbox seat (500 threads)
- Unlimited campaigns + contacts
- 7-day free trial
Enterprise — $399 / mo
Highest tier with dedicated onboarding support.
- 2,000 Conversations / month
- Unlimited automation flows
- AI-assisted flow builder
- 1 Inbox seat (500 threads)
- Dedicated onboarding partner manager
- Higher WhatsApp spend cap (negotiated)
Feature comparison
| Free | Starter | Growth | Scale | Enterprise | |
|---|---|---|---|---|---|
| Price / month | $0 | $39 | $79 | $179 | $399 |
| 7-day free trial | — | ✅ | ✅ | ✅ | ✅ |
| Conversations / month | 20 | 50 | 250 | 1,000 | 2,000 |
| Automation flows | 1 | 1 | 5 | 20 | Unlimited |
| AI-assisted flow builder | — | — | — | ✅ | ✅ |
| Campaigns | 1 / month | Unlimited | Unlimited | Unlimited | Unlimited |
| Contacts | 100 max | Unlimited | Unlimited | Unlimited | Unlimited |
| Inbox threads included | 50 | 50 | 50 | 500 (1 seat) | 500 (1 seat) |
| Dedicated partner manager | — | — | — | — | ✅ |
| Higher spend cap | — | — | — | — | Negotiated |
All paid plans include Shopify sync, Meta Catalog, campaigns, analytics, and the Inbox module. Add-ons (extra Inbox seats, Back-in-Stock subscribers, larger Conversation tiers) are billed on top of the plan price.
What Meta bills
Meta charges for WhatsApp messaging based on destination country and template category. These charges are billed directly in Meta Business Manager billing.Meta WhatsApp pricing overview
Meta’s official pricing model and how conversation categories work.
Meta rate cards
Per-country / per-currency rates that determine your Meta invoice.
What Galantis bills
Galantis bills via Shopify Billing for:- Core App plan (Free / Starter / Growth / Scale / Enterprise)
- Conversation credits — your plan allowance plus an optional monthly Conversation tier ($1 = 100 credits, from $5 to $5,000)
- Add-ons — additional Inbox seats, Back-in-Stock subscribers
Getting started (billing-ready setup)
Connect Meta Business + WhatsApp Business Account
Connect your Meta Business to Galantis. Your WABA must be approved and usable for sending.
Add a payment method in Meta
Meta bills WhatsApp messaging charges directly. A valid Meta payment method is required for real sending.
Pick a plan in the Galantis app
Start on the Free Plan (no payment needed) or pick a paid plan to begin a 7-day free trial. Paid plans bill through Shopify on day 8 — no credit card setup needed in Galantis.
Conversations: the short definition
A Conversation is a Galantis platform usage unit consumed when a WhatsApp template message is DELIVERED (campaigns + automation flows).- 1 Conversation = 1 delivered template message
- Drafts, previews, and failed sends do not consume Conversations
- Meta’s per-country / per-category charges are separate and billed directly by Meta
Monthly Conversation tiers
Most merchants sending regular campaigns add a monthly Conversation tier on top of their plan allowance.- 68 tiers available, from $5 (500 credits) to $5,000 (500,000 credits)
- Flat rate: $1 = 100 credits, every tier
- Billed monthly, no rollover
- Upgrades persist until you manually downgrade
Send-time estimation & instant upgrades
Before you send a campaign, Galantis estimates the Conversations required based on:- estimated recipients
- template category
- destination mix (when available)
Add-ons
Inbox add-on
Extra agent seats ($19/seat/month, 500 inbox threads each). Scale and Enterprise include 1 seat.
Back-in-Stock add-on
Subscriber-based tiers from $19 (250 subscribers) to $149 (10,000 subscribers).
Where to track usage
You can track usage under Billing → Usage in the Galantis app:- Conversations remaining (this cycle)
- Reset / renewal date
- Breakdown by source (plan included / monthly tier)
- Add-on usage (Inbox threads, Back-in-Stock subscribers)
FAQ
Do Meta WhatsApp charges appear on my Galantis invoice?
Do Meta WhatsApp charges appear on my Galantis invoice?
No. Meta bills WhatsApp messaging charges directly in Meta Business Manager. Your Shopify invoice from Galantis only covers your plan, Conversation tier, and add-ons.
Do I get a new 7-day trial when I upgrade from one paid plan to another?
Do I get a new 7-day trial when I upgrade from one paid plan to another?
No. The 7-day free trial applies once, when you first move from Free Plan to a paid plan. Upgrading between paid plans (for example Starter → Growth) starts billing immediately and is prorated for the current cycle.
Do I need a credit card to start the trial?
Do I need a credit card to start the trial?
No. Galantis bills through Shopify. As long as your Shopify store has a payment method on file, the 7-day trial is enabled automatically and the first charge appears on your Shopify invoice on day 8.
Do Conversations roll over?
Do Conversations roll over?
No. Conversations reset each billing cycle. Unused Conversations do not roll over.
Do upgrades automatically downgrade next month?
Do upgrades automatically downgrade next month?
No. Plan and tier upgrades persist until you manually downgrade in Billing.
Where do I see my remaining Conversations?
Where do I see my remaining Conversations?
Go to Billing → Usage to see remaining Conversations, breakdown, and the reset date.
Conversations
The precise definition, examples, and edge cases.
Invoices & line items
What appears on Meta vs Shopify invoices, with example line items.