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What this section does

The Rich Text section creates clean, focused content blocks perfect for editorial content, brand storytelling, FAQs, or any text-heavy pages. It supports:
  • Heading (optional, limit 1)
  • Rich text content with formatting (optional, limit 1)
  • Link/CTA (optional, limit 1)
This minimalist section is ideal for About pages, Store Policy pages, brand story sections, or anywhere you need clean, readable text content without distractions.
Rich Text Section

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Getting started

1

Add the section

From the Theme Customizer, click Add section and select Richtext
2

Add content blocks

Add Heading, Content, and/or Link blocks as needed (each limited to 1 per section)
3

Configure layout

Set text alignment, adjust max width and section width, and configure spacing for your page design

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Section settings

Dropdown (default: Center)Controls horizontal alignment of all text content in the section:
  • Start (Left): Left-aligned text
  • Center: Centered text (default, works well for focused content)
  • End (Right): Right-aligned text
Center alignment is most common for rich text sections as it creates a focused, editorial feel.
Dropdown (default: Wide)Controls the maximum width of the text content area:
  • Default: Narrower, more focused reading width (optimal for readability)
  • Wide: Wider content area for more expansive text
Default width is recommended for long-form content as it keeps line length optimal for reading (~60-80 characters per line).
Dropdown (default: Full)Controls the overall section container width:
  • Narrow: Tighter container (medium width)
  • Full: Full-width container (edge-to-edge)
Best practices:
  • Use Narrow with center alignment for focused, editorial content
  • Use Full when Rich Text is part of a broader page layout
Checkbox (default: unchecked)Adds a decorative element (typically a small graphic or line) to enhance the visual appeal of the section.
Dropdown (default: Compact)Controls vertical spacing above and below the section on desktop:
  • Default: Standard spacing
  • Medium: Moderate spacing
  • Compact: Minimal spacing (recommended for text sections)
  • None: No spacing for seamless layouts
Dropdown (default: Default)Controls vertical spacing above and below the section on mobile:
  • Default: Standard mobile spacing (recommended)
  • Compact: Reduced spacing
  • None: No spacing

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Block types

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Heading block

Limit: 1 per section
Textarea (default: “Talk about your brand”)Main heading for the rich text section. Supports multiple lines.Keep concise (3-7 words) for section headings.

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Content block

Limit: 1 per section
Rich text editor (default: “Share information about your brand…”)Full-featured rich text content with formatting options:
  • Bold and italic text
  • Headings (H1-H6)
  • Bullet and numbered lists
  • Links
  • Paragraphs
Use for long-form content, brand stories, product descriptions, or any formatted text.
Limit: 1 per section
Text field (default: “Shop all”)Text displayed for the call-to-action link.

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Best practices

Optimal line length

Use Default max width (not Wide) for long-form content. Shorter line lengths (~60-80 characters) improve readability.

Center for focus

Center-aligned text works best for standalone rich text sections. Use left alignment when rich text is part of a larger layout.

One of each block

Add exactly one Heading, one Content, and one Link block for complete sections. Each block is optional but limited to 1.

Rich text formatting

Use Content block formatting (bold, lists, headings) to break up long text and guide readers through your content.

Narrow + Center

Combine Narrow section width with Center text alignment for highly focused, editorial-style content display.

Compact spacing

Use Compact spacing (default) for text sections that should flow naturally without excessive whitespace.

Skip the link

Not every rich text section needs a CTA link. Skip the Link block for pure informational content.

Decoration sparingly

Enable decoration for special sections (About, Brand Story) but keep it off for utilitarian content (Policies, FAQs).

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Common use cases

About page — Tell your brand story with a heading, rich formatted content, and a link to learn more or shop Policy pages — Display shipping, return, or privacy policies in clean, readable format FAQ sections — Create question-and-answer content with rich text formatting Homepage brand story — Add editorial content blocks between product sections to build brand narrative Landing page copy — Provide detailed product, campaign, or collection information in formatted text Informational blocks — Add context, details, or instructions anywhere on your site with clean typography

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Layout behavior

All screen sizes:
  • Content spans max width (Default or Wide) within section width (Narrow or Full)
  • Text alignment (center/left/right) applies to all blocks
  • Blocks stack vertically in this order: Heading → Content → Link
Desktop:
  • Full rich text formatting visible
  • Optimal line length maintained by max width setting
Mobile:
  • Responsive text sizing for mobile readability
  • Maintains alignment and max width proportionally

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Content structure

Typical rich text section includes (all optional):
  1. Heading block (1 max): Section title
  2. Content block (1 max): Formatted body text
  3. Link block (1 max): CTA link at bottom
You can use any combination—heading only, content only, or all three blocks together.
  • Multi Column Text — Rich text content spread across multiple columns
  • Accordions — Collapsible rich text content for FAQs or long content
  • Images with Text — Rich text combined with images in layout