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Exclusion rules let you permanently exclude members of specific Customer Lists or Customer Segments from an automation — regardless of whether they match the trigger, pass the frequency cap, or have SUBSCRIBED consent. A customer who is a member of an excluded list or segment will never be enrolled in that automation while the exclusion is in place. Exclusion rules are configured per automation and complement — rather than replace — consent filtering and frequency caps.

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What this covers

  • How exclusion rules work and when they are evaluated
  • Configuring list and segment exclusions
  • The difference between exclusion rules and frequency caps
  • Common exclusion patterns

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How exclusion rules work

When a trigger event fires for a customer, Galantis evaluates the following checks in sequence before enrolling the customer:
  1. Is the customer’s marketing_state = SUBSCRIBED?
  2. Is the customer within the frequency cap window?
  3. Is the customer a member of any excluded list or segment?
If the customer is a member of an excluded list or segment, they are not enrolled — regardless of the outcomes of checks 1 and 2. The exclusion is recorded in the activity log. Exclusion rules are evaluated at the moment of trigger — they reflect the customer’s list and segment membership at that point in time. A customer added to an excluded list after they have already been enrolled and are mid-flow is not affected retroactively — exclusion prevents enrollment, it does not cancel in-progress executions.

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Configuring exclusion rules

1

Open the automation settings

Navigate to Automations → [Automation Name] → Settings (or the exclusion rules panel within the flow configuration).
2

Add excluded lists

Select one or more Customer Lists to exclude. Any customer who is a member of a selected list at the time of trigger will be skipped.
3

Add excluded segments

Select one or more Customer Segments to exclude. Segment membership is evaluated dynamically at trigger time — a customer who joins the excluded segment after the automation was activated will be excluded from that point forward.
4

Save exclusion configuration

Exclusion rules take effect immediately on save. No re-activation is required.

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Exclusion rules vs frequency caps

Both exclusion rules and frequency caps prevent customers from being enrolled, but they serve different purposes:
Exclusion RulesFrequency Caps
Based onList or segment membershipTime since last enrollment
ScopeSpecific customers in defined groupsAll customers, per time window
PermanenceAs long as the customer is a list/segment memberUntil the cap window expires
Use caseSuppress specific audiences entirelyLimit message frequency across all customers
Use exclusion rules when certain customers should never receive a specific automation. Use frequency caps to control how often any customer can be enrolled.

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Common exclusion patterns

Suppress recent purchasers from a recovery flow Exclude a segment defined as Days since last order < 3. Customers who purchased very recently are unlikely to respond to a recovery message and may find it irrelevant or annoying. Exclude active automation participants If a customer is already enrolled in a high-touch post-purchase sequence, exclude them from a separate re-engagement automation during the same period to avoid sending too many messages simultaneously. Suppress a suppression list Maintain a “Do Not Contact” Customer List for customers who have requested no messaging outside the standard opt-out flow. Add this list as an exclusion on every automation. Exclude VIP customers from standard flows If VIP customers receive a separate, dedicated automation, exclude the VIP list from your standard flows to prevent them from receiving both the VIP and the standard messaging sequences.