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Documentation Index

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Campaigns in Galantis use a flexible audience composition model — you select one or more Customer Lists and Segments, set each as include or exclude, and Galantis calculates the deduplicated audience count before you send. Only customers with SUBSCRIBED marketing consent are included in the final send, regardless of list or segment membership.

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What this covers

  • How audience selection works
  • Including and excluding lists and segments
  • Estimating reach before sending
  • How deduplication and consent filtering are applied

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How audience targeting works

Campaigns use the Audiencable pattern for audience composition. You build your target audience by combining any number of Customer Lists and Customer Segments:
  • Include — customers in this list or segment are added to the potential audience
  • Exclude — customers in this list or segment are removed from the potential audience, even if they appear in an included list or segment
Exclusions always take precedence over inclusions. A customer who appears in both an included segment and an excluded list will be excluded from the send.

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Selecting your audience

1

Open the campaign audience step

In Campaigns → New Campaign (or an existing draft), navigate to the audience configuration step.
2

Add lists or segments to include

Select one or more Customer Lists or Customer Segments and mark them as Include. You can mix lists and segments in the same campaign.
3

Add exclusions (optional)

Select any lists or segments you want to remove from the audience and mark them as Exclude. Common exclusions include recent purchasers, recently messaged customers, or customers already in an active automation sequence.
4

Estimate reach

Click Estimate Reach to preview the deduplicated, consent-filtered audience count before sending. This runs CampaignController@estimateReach against your current include/exclude configuration.

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Reach estimation

The reach estimate reflects:
  • All customers from included lists and segments
  • Minus customers removed by exclusion rules
  • Minus duplicate customers who appear in multiple included sources
  • Minus customers whose marketing_state is not SUBSCRIBED
The estimate is a preview only — the final audience is recalculated at send time to account for any changes in segment membership or consent status that occur between estimation and dispatch.
Reach estimates can differ from final send counts when segment membership changes between estimation and send time — for example, customers who unsubscribed or whose data changed in a way that affects segment rules.

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Example targeting logic

INCLUDE: Segment "High LTV Mexico"
INCLUDE: List "VIP Customers"
EXCLUDE: Segment "Purchased in last 7 days"
In this example, the audience includes all customers in the High LTV Mexico segment and the VIP Customers list — but removes any who purchased within the last 7 days, regardless of which included source they came from. Regardless of targeting configuration, the final send audience is filtered to include only customers with marketing_state = SUBSCRIBED. Customers with any other consent state — NOT_SUBSCRIBED, UNSUBSCRIBED, PENDING, UNKNOWN, INVALID, or REDACTED — are automatically excluded from delivery. This filtering runs at send time, not at estimation time. A reach estimate may include customers who are later excluded at send if their consent state changes between the two steps.

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Credit requirements

Galantis validates that your credit balance is sufficient to cover the estimated audience size before allowing a campaign to launch. If credits are insufficient, the campaign will be blocked at the pre-launch compliance check. See Compliance Checks for the full pre-launch validation list, and Billing Overview for credit management.

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Best practices

  • Always add a recent-purchaser exclusion. Customers who just bought are less likely to need a promotional message and more likely to find it irrelevant. A segment rule of Days since last order < 7 is a low-effort exclusion that protects engagement rates.
  • Use Estimate Reach before every send. A quick check prevents surprises — especially if you have added or removed customers from lists recently or updated segment rules.
  • Layer lists and segments thoughtfully. The Audiencable pattern is powerful, but deeply layered include/exclude logic can become difficult to audit. Document your targeting rationale, especially for recurring campaign audiences.
  • Keep exclusion lists current. A “Do Not Contact” or suppression list is only effective if it is maintained. Review and update exclusion lists regularly.