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WhatsApp’s Business Platform is a permission-based channel. Every campaign, automation, inbox reply, and Back-in-Stock notification from Galantis runs through the same compliance pipeline before a message reaches a customer: explicit opt-in, the right conversation window for the message type, an approved template if needed, and clean phone-number quality. Get these five right and the platform stays open. Get them wrong and Meta restricts your account.
Compliance is not optional and it is not a Galantis policy choice — it’s Meta’s enforcement, baked into the WhatsApp Business Platform itself. Templates can be paused, throughput can be cut, and phone numbers can be suspended. The guides below explain how Galantis automates each rule so you don’t have to police it yourself.

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The five pillars

Opt-in & consent

Marketing requires explicit opt-in. Galantis tracks consent state per customer and refuses sends to anyone who hasn’t subscribed.

Conversation window

The 24-hour customer service window decides whether free-form messages are allowed or a template is required.

Templates vs session messages

What each message type is, when each is required, and how to avoid send failures from picking the wrong one.

Quality & deliverability

Phone number quality rating, messaging tiers (1.000 → unlimited per day), and how to keep your number in the green.

GDPR & data privacy

Data deletion via Shopify webhooks, controller/processor relationship, cross-border transfers, and regional regulations (GDPR, LGPD, CCPA).

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What every merchant should know on day one

Meta’s Business Messaging Policy is unambiguous: “You may only contact people on WhatsApp if (a) they have given you their mobile phone number; and (b) you have received opt-in permission.” Galantis enforces this — see Opt-in & consent for how it’s captured and tracked.
The customer service window opens when a customer messages you. Inside, you can reply freely. Outside, every outbound message must be a Meta-approved template. See Conversation window.
Submitting a marketing message as a Utility template — to bypass marketing restrictions or to save on Meta’s per-message cost — is a Meta policy violation. Templates get rejected, and repeat violations downgrade your phone number’s quality. See Templates vs session messages.
Block rate, report rate, and customer feedback drive a Green / Yellow / Red rating. Yellow throttles you; Red can suspend your number. See Quality & deliverability.
Shopify forwards GDPR customers/redact and shop/redact webhooks to Galantis. Affected records are moved to a REDACTED state and removed from all future sends. See GDPR & data privacy.

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Read this section before going live

A campaign that targets non-opted-in customers will not send. An automation that fires outside the conversation window must use a pre-approved template. A customer who replies STOP is excluded from every future send. Reading these five guides before configuring your first campaign saves real troubleshooting time later — and it’s how merchants avoid the slow drip of quality-rating damage that takes months to recover from.

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Meta’s official policies

WhatsApp Business Messaging Policy

The canonical rulebook for what you can and can’t do on the WhatsApp Business Platform.

WhatsApp Commerce Policy

What products and services are prohibited from being promoted or sold via WhatsApp.