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A Conversation is a Galantis platform usage unit tied to delivered WhatsApp template messages. Understanding exactly what counts — and what does not — helps you predict usage accurately and avoid surprises on your invoice.
Conversations are not WhatsApp credits and do not pay Meta charges. Meta bills WhatsApp messaging charges directly in Meta Business Manager.

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What counts as a Conversation

A Conversation is consumed when all of the following are true:
  • The message is a WhatsApp template message (campaign or automation flow)
  • The message status becomes DELIVERED
  • The message is billable under WhatsApp messaging rules
A Conversation is not consumed for:
  • Drafts or previews
  • Failed sends
  • Undelivered messages

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Counting happens on delivery

Usage is recorded at the point of delivery, not when you click Send.

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Estimation vs. final usage

Before sending a campaign, Galantis shows an estimate of required Conversations. Final usage is always reconciled based on actual delivered messages. Estimates can differ from final usage for the following reasons:
  • Delivery rate differs from expected
  • Segment size changes between estimate and send
  • Recipient country distribution differs from expected
  • Template category changes

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Why usage may vary by country and template category

Meta WhatsApp pricing varies by destination country and template category. Galantis uses these pricing signals to meter platform usage across markets. This is why Conversation consumption can differ depending on where you send and which template categories you use.
If you send to multiple countries or use multiple template categories, expect Conversation usage per delivered message to vary over time.

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Examples

You launch a campaign with a template message. The message is delivered successfully.Result: Conversations are consumed.

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Conversations vs. Inbox Threads

The Inbox module uses the word “conversations” to describe support threads. To avoid confusion, this documentation uses the following terms consistently:
  • Conversations — Galantis billing unit for campaign and automation flow delivery
  • Inbox Threads — support threads handled in the Inbox module

Inbox add-on

How Inbox Threads are priced and counted separately from platform Conversations.

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Developer notes

This section is intended for engineers and QA. Customers can skip it.
Delivery webhooks can be retried. Deduction must be idempotent on message_id to avoid double-charging.
  1. Trial Conversations (if trial active)
  2. Plan included Conversations
  3. Monthly tier Conversations
If insufficient Conversations remain:
  • Block new campaign sends
  • Prompt immediate tier upgrade
  • Pause automation sends (policy choice)

Tiers & upgrades

How monthly Conversation tiers work and when to upgrade.

Usage & blocking

Where to track usage and what happens when you run out of Conversations.