Campaigns

Campaigns are one-time WhatsApp broadcasts sent to a targeted audience. They are the primary tool for reaching customers at scale — product launches, promotional offers, seasonal announcements, and catalog-driven messages all run through campaigns. Every campaign requires a pre-approved WhatsApp template. The message is sent to all qualifying recipients in the selected audience simultaneously, with delivery tracked per message through the WhatsApp API.

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How campaigns work

A campaign moves through a defined lifecycle from configuration to send:

1. Select a template — choose an approved template and map its variables to customer or order data
2. Build your audience — select lists and segments to include or exclude; preview reach before sending
3. Schedule or send — dispatch immediately or set a future date and time
4. Monitor results — track sent, delivered, read, and failed counts per campaign

Only customers with SUBSCRIBED marketing consent are included in the final send. Audience filtering, compliance checks, and credit validation all run automatically before any message is dispatched.

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Guides in this section

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Before sending your first campaign

Two prerequisites must be in place before a campaign can be launched:

• At least one template with APPROVED status — see Templates for how to create and submit templates for Meta review
• At least one Customer List or Segment containing SUBSCRIBED customers — see Audience

If you are setting up campaigns for the first time, the First Campaign guide in Getting Started walks through the full end-to-end process.