Every Back-in-Stock subscription in Galantis has a status that tracks where it is in its lifecycle — from the moment a customer submits their WhatsApp number through to notification delivery or cancellation. Status determines whether a subscriber receives a restock notification and prevents customers from being notified multiple times for the same restock event.Documentation Index
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What this covers
- All four subscription statuses and their meaning
- How status transitions are triggered
- The role of status in notification eligibility
- Viewing and managing subscriptions
Subscription statuses
| Status | Meaning | Eligible for notification |
|---|---|---|
PENDING | Newly submitted — awaiting activation | No |
ACTIVE | Enrolled — will receive a notification when the variant is restocked | Yes |
NOTIFIED | Notification sent — subscription expires after notification | No |
CANCELLED | Customer unsubscribed | No |
ACTIVE status receive restock notifications. All other statuses are excluded from the notification dispatch.
Status transitions
PENDING
A subscription entersPENDING status the moment a customer submits their WhatsApp number through the storefront widget. At this point the subscription has been recorded but has not yet been activated.
ACTIVE
Once activated, the subscription entersACTIVE status and the customer is enrolled to receive a notification when the subscribed variant is restocked. A customer can hold multiple ACTIVE subscriptions simultaneously — one per variant they have subscribed to, across different products.
ACTIVE is the only status eligible for restock notification dispatch. When the BACK_IN_STOCK trigger fires for a variant, Galantis queries all ACTIVE subscriptions for that variant and enrolls each one in the notification flow.
NOTIFIED
After a restock notification is successfully sent, the subscription status moves toNOTIFIED. This is a terminal status for that subscription record — a notified subscription does not receive a second notification if the same variant is restocked again.
NOTIFIED status provides duplicate notification protection. Without it, a variant that fluctuates between zero and positive inventory multiple times (a common pattern during high-demand restocks) could send repeated notifications to the same customer for the same restock event.
If a customer wants to receive future notifications for the same variant, they must re-subscribe through the widget — which creates a new subscription record in PENDING status.
Moving to
NOTIFIED does not mean the customer received and read the message — it means the notification was dispatched by Galantis. If the message failed to deliver (due to a phone number issue, an expired conversation window, or insufficient credits), the subscription still moves to NOTIFIED. Check the automation activity log for delivery status details on the notification message itself.CANCELLED
A subscription moves toCANCELLED when a customer unsubscribes.
CANCELLED subscriptions are permanently excluded from notification dispatch. A cancelled subscription cannot be reactivated — if the customer wants to subscribe again, they must submit a new subscription through the widget.
Consent state and subscription status
Subscription status and marketing consent (marketing_state) are two independent checks that both apply before a notification is sent:
- Subscription status must be
ACTIVE - Customer’s
marketing_statemust beSUBSCRIBED
ACTIVE subscription but UNSUBSCRIBED or REDACTED consent status will not receive a notification — the consent check excludes them even though their subscription is technically eligible. This ensures a customer who opted out of WhatsApp marketing through any channel is not messaged via the Back-in-Stock pipeline.
Viewing and managing subscriptions
Navigate to Back-in-Stock → Subscriptions to view all subscription records. The list can be filtered by status, product, variant, and date range. Per-subscription details show:- The customer’s WhatsApp number and name
- The specific product and variant subscribed to
- The current status and status history
- The timestamp of subscription creation and any status transition
Related guides
- Widget Installation — How subscriptions are created through the storefront widget
- Notification Logic — How
ACTIVEsubscriptions are enrolled into the notification pipeline - Product & Inventory Rules — Per-variant subscription limits and eligibility
- Consent & Opt-outs — How
marketing_stateinteracts with subscription status