Skip to main content

​
Before you connect

Have these ready so the connection goes through in one sitting:

Facebook / Business Manager login

Be logged in to the Facebook account that manages your Business Manager, with your 2FA device on hand.

Payment method

The same card you use for Meta Ads works. Meta charges per conversation.

Business details

Legal business name, address, VAT number and a website on your own .com domain.

Your phone number

A new dedicated number (recommended), or your existing WhatsApp Business app number for coexistence.
Setting up on a screen-share call with our team? Share your whole desktop, not just a browser tab. Meta’s signup opens in a separate pop-up window that a single shared tab will hide.

​
Common stumbling blocks

Meta’s Embedded Signup opens as a separate pop-up. If you are screen-sharing, switch to sharing your entire desktop so we can see it. On your own, just bring that window to the front.
Use the browser where you are already signed in to Business Manager, and keep your 2FA device ready, since Facebook often sends a confirmation to your phone. Switching browsers (for example to Safari) can help if one keeps rejecting the login.
Select USD. The per-message pricing is the same; only the billing currency differs.
During verification, Meta auto-suggests businesses with names similar to yours. They are not related to you, so ignore them and enter your own business details.
Choose verification by phone call instead of SMS. Meta calls the number and reads out the code, so make sure someone can answer it. VoIP and toll-free numbers are often not accepted; use a regular mobile or landline.
Display-name approval for marketing messages usually clears in 1 to 2 business days. You can already send utility messages (like order confirmations) as soon as the number is verified.

​
After connecting: warm up first

A new number needs warming up. WhatsApp is strict about spam and will restrict a number that sends marketing too fast.
1

Order confirmations (week 1-2)

Start with transactional messages so the number builds a healthy reputation.
2

First automation

Add abandoned-checkout recovery once the number is warm.
3

Campaigns

Scale into broadcasts and new-collection launches from there.
Do not send a marketing campaign on a brand-new number, even for a launch. Let it warm up first, or you risk getting the number banned.