Skip to main content
The announcement bar displays site-wide messages for promotions, shipping updates, or time-sensitive information. It supports carousel rotation between multiple slides, expandable dropdown cards for detailed content, and countdown timers. Announcement bar section overview

What this section controls

  • Announcement message content and carousel rotation
  • Dropdown cards with up to 3 expandable detail cards
  • Countdown timers for time-sensitive promotions
  • Section borders and spacing
  • Color schemes for bar and dropdown areas

Getting started

1

Open Theme Customizer

From Shopify admin, access the Theme Customizer.
2

Locate Announcement bar

The Announcement bar section is typically positioned at the top of your store. Look for it in the sections list or add it using the “Add section” button.
3

Add text slides

Click Add block and select Text slide to create announcement messages.
4

Configure content

Add your announcement text and optionally enable dropdown cards or countdown timers for enhanced functionality.
Announcement bar location in Theme Customizer

Section settings

Section settings control the overall behavior and appearance of the announcement bar.

Block settings

Block settings configure individual text slides within the announcement bar. Each text slide represents one message in the carousel.

Body text

The main announcement message displayed to visitors.Type: Rich textDefault: “Welcome to our store”Supports text formatting including bold, italic, and links. Keep messages concise for better mobile display.
For promotional messages, use action-oriented language and include a link to the relevant page or collection.
Body text content setting

Best practices

Keep text brief

Limit announcement text to under 60 characters for optimal mobile display and quick readability.

Use dropdown cards strategically

Dropdown cards work well for regional information, detailed terms, or multiple CTAs without cluttering the main bar.

Limit carousel slides

Keep carousel to 2-3 slides maximum. More slides reduce effectiveness and split user attention.

Genuine urgency only

Enable countdown timers only for genuinely time-sensitive offers to maintain credibility and urgency impact.

Test autoplay speed

Faster intervals (2-3s) work for very short messages, slower intervals (5-6s) for detailed content or countdown timers.

Add borders for separation

Use section borders to separate announcement bar from header when using similar color schemes.

One message per slide

Avoid running multiple promotions simultaneously in carousel. Focus on one clear message per slide.

Preview on mobile

Test dropdown cards on mobile before publishing to ensure content is easily accessible and buttons are adequately sized.

Use timer extend feature

For ongoing promotions, use timer extend rather than manually updating dates each time expiration occurs.

Match color schemes

Coordinate dropdown card color scheme with your brand while maintaining sufficient contrast for readability.
Countdown timers display in the visitor’s local timezone. Ensure your promotion terms account for global timing differences.

Common use cases

  • Flash sale announcement - Single slide with countdown timer showing hours/minutes/seconds for 24-hour sale
  • Free shipping promotion - Multiple slides rotating between free shipping threshold and current promotion details
  • Regional announcements - Single slide with dropdown cards showing shipping information for different countries or regions
  • New collection launch - Countdown timer with days/hours leading up to product release date
  • Holiday hours - Single static slide with dropdown cards detailing hours for different store locations
  • Sale rotation - 2-3 slides showcasing different product categories currently on sale
  • Pre-order campaign - Countdown to pre-order closing with clear end message when timer expires
  • Seasonal promotion - Extended timer (7-30 days) for ongoing seasonal discounts that reset automatically