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Social media settings allow you to add links to your brand’s social profiles and enable customers to share products across their social networks. Profile links appear as icons (typically in footer), while sharing buttons let visitors post products to their feeds, extending your reach organically. Connect your active social platforms to build credibility, encourage engagement, and leverage word-of-mouth marketing through customer sharing.

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What this controls

Social media settings allow you to add links to your brand’s social profiles and enable customers to share products. Profile links appear as icons (typically in footer), while sharing buttons let visitors post products to their social feeds.

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How it works

  1. Profile Links: Add your social media URLs - icons appear automatically for filled-in platforms
  2. Sharing Buttons: Enable/disable platforms where customers can share products
  3. Automatic Display: Only platforms with links or sharing enabled will show
Focus on platforms where your audience is most active. Having 3-4 active profiles is better than 10 inactive ones.

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Getting started

1

Open Theme Customizer

From Shopify admin → Online Store → Themes → Customize
2

Access social media settings

Click Theme settings → Select Social media
3

Add profile URLs

Enter full URLs for your active social media accounts
4

Configure sharing

Enable platforms where customers should share products

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Settings

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Best practices

  1. Only link active profiles - Inactive accounts hurt credibility
  2. Maintain consistent branding - Use same handle across platforms when possible
  3. Enable all sharing options - More channels = more organic reach
  4. Update regularly - Keep social links current if handles change
  5. Monitor shared content - Track which products get shared most
Need help? See Shopify’s social media guide.