What this section controls
This section controls app embeds with the following capabilities:- Integration of third-party Shopify app embeds
- Support for @app blocks from installed apps
- Multiple app blocks in single section
- App-specific settings configured within each app block
- No section-level settings (all configuration in app blocks)
- Automatic app detection from installed Shopify apps
- Ordered rendering of multiple app embeds
Apps must be app embed-enabled to appear in this section. Not all Shopify apps support app embeds. Check the app’s documentation or Shopify App Store listing.
How It Works
App Blocks
The Apps section uses @app blocks which are special blocks provided by installed Shopify apps. When you install an app that supports app embeds:- App automatically appears in Theme Customizer → App embeds (or within sections that support @app blocks)
- Enable the app in Theme Customizer
- Configure app settings (if available)
- App content renders on your storefront
No Section Settings
This section has no configurable settings at the section level. All configuration happens within individual app blocks. Each app provides its own settings and customization options.Multiple Apps
Add multiple app blocks to embed several apps in one section. Apps render in order from top to bottom as arranged in Theme Customizer.Adding Apps
Use Cases
Product Reviews
Embed review apps (Judge.me, Yotpo, Loox) to display customer reviews on product pages or homepage.
Wishlist Functionality
Add wishlist apps to let customers save products for later without purchasing immediately.
Live Chat Support
Integrate live chat apps (Tidio, Gorgias) for real-time customer support across your store.
Size Guides
Embed sizing apps to help customers choose correct sizes, reducing returns and improving satisfaction.
Social Proof
Display recent purchases, visitor counts, or social media feeds to build trust and urgency.
Email Popups
Add email capture popups (Privy, Justuno) to grow your subscriber list with promotions and announcements.
Best practices
Limit Number of Apps
Too many apps slow page load time. Use only essential apps to maintain fast performance.
Test Performance
After adding apps, test page speed with Google PageSpeed Insights. Remove apps that significantly slow your site.
Configure App Settings
Each app has its own settings. Configure appearance, behavior, and triggers within app settings panel.
Check Mobile Display
Test how apps display on mobile devices. Some apps may need mobile-specific configuration.
Review App Permissions
Review what data each app accesses. Only install trusted apps from reputable developers.
Keep Apps Updated
Update apps regularly in Shopify Admin → Apps to get latest features, fixes, and performance improvements.
Common App Types
Reviews & Ratings
- Judge.me - Customer reviews and photo reviews
- Yotpo - Reviews, ratings, and user-generated content
- Loox - Photo reviews and referral programs
- Stamped.io - Product reviews and loyalty rewards
Wishlist & Favorites
- Wishlist Plus - Save products for later
- Wishlist King - Advanced wishlist with sharing
- Swym Wishlist - Multi-list wishlists
Live Chat & Support
- Tidio - Live chat and chatbots
- Gorgias - Helpdesk and live chat
- Re:amaze - Customer support platform
- Zendesk Chat - Enterprise live chat
Email & Popups
- Privy - Email popups and exit-intent
- Justuno - Popup builder and promotions
- OptiMonk - Exit-intent popups
- Klaviyo - Email marketing integration
Social Proof
- Fomo - Recent purchase notifications
- Proof Factor - Social proof notifications
- Sales Pop - Live visitor notifications
Troubleshooting
App doesn't appear in Theme Customizer
App doesn't appear in Theme Customizer
Solution: Not all apps support app embeds. Check:
- App documentation for app embed support
- Shopify Admin → Apps → Check if app is enabled
- App may need to be configured in its own settings first
- Contact app developer if app should support embeds but doesn’t appear
App not rendering on storefront
App not rendering on storefront
Possible causes:
- App disabled in Theme Customizer (check Theme Customizer → App embeds)
- App settings require configuration before displaying
- App has display rules (e.g., only show on product pages)
- App may have been uninstalled but block remains (remove block)
Page loading slowly after adding apps
Page loading slowly after adding apps
Solution: Apps add JavaScript and external requests which can slow page load:
- Remove non-essential apps
- Check app settings for performance options (lazy loading, async loading)
- Contact app developer about performance optimization
- Consider alternative lightweight apps
- Use Google PageSpeed Insights to identify slow apps
App conflicts with theme or other apps
App conflicts with theme or other apps
Solution: App conflicts can cause:
- Visual layout issues
- JavaScript errors (check browser console)
- Features not working
- Disable apps one by one to identify conflict
- Contact conflicting app developers
- Check app documentation for known compatibility issues
- May need to choose one app or the other
Can't remove app block
Can't remove app block
Solution:
- Click on app block in Theme Customizer
- Click trash/delete icon or “Remove block” button
- If app uninstalled but block remains, manually remove block
- Save changes after removing
Related Sections
- Theme Settings - Configure global theme styles that affect app appearance
Key Takeaways
- No section settings - Apps section has no configuration; all settings within app blocks
- App embed support required - Only apps with app embed functionality appear in Theme Customizer
- Performance impact - Each app adds load time; use apps sparingly
- Individual app settings - Configure each app within its own settings panel
- Multiple apps supported - Add multiple app blocks in one Apps section
- Mobile testing essential - Always test app display and functionality on mobile devices