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The Trust indicators section displays key brand promises, service highlights, or trust-building messages with icons and text in a flexible layout. It helps reduce purchase anxiety and build credibility by showcasing guarantees like free shipping, secure checkout, or quality certifications. Trust indicators section overview

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What this section controls

This section controls trust indicator displays with the following capabilities:
  • Up to 3 customizable indicator blocks
  • Icon or image support for each indicator
  • Horizontal or vertical layout options
  • Mobile carousel functionality
  • Individual color schemes per indicator
  • Adjustable spacing and separators

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How the Trust indicators section works

The section uses indicator blocks where each block represents one trust message (like “Free Shipping” or “Money-Back Guarantee”). You can add custom icons, headings, and optional links. On desktop, indicators display side by side, while on mobile they can optionally transform into a carousel slideshow.

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Getting started

1

Open Theme Customizer

From Shopify admin, access the Theme Customizer.
2

Add Trust indicators section

Add the Trust indicators section to your page or template.
3

Add indicator blocks

Click “Add block” and select “Indicator” to create trust messages.
4

Configure content

Add icon, heading, and optional link for each indicator.
Trust indicators section in Theme Customizer

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Section settings

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Layout

Controls the orientation of icon and text within each indicator.
Icon and text appear side by side in a row.When to use:
  • When you have brief, concise text
  • Compact horizontal layouts
  • Desktop-optimized displays
  • Professional, streamlined appearance
Icon appears above the text in a column (default).When to use:
  • Centered, symmetrical designs
  • When icons are primary focus
  • Better mobile presentation
  • More prominent indicator display
Layout orientation comparison

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Block settings

Each indicator block represents one trust message or guarantee. Maximum of 3 blocks allowed.

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Heading

Main text for the trust indicator.
Best practices:
  • Keep it brief (2-5 words)
  • Be specific and clear
  • Focus on customer benefit
  • Use active, confident language
Good examples:
  • “Free Shipping Over $50”
  • “30-Day Money Back”
  • “Secure Checkout”
  • “24/7 Customer Support”
Avoid:
  • Vague promises (“Great Service”)
  • Too much detail (“We ship your order using…”)
  • All caps (unless part of brand)
Default: “Heading goes here”Supports rich text formatting (bold, italic, links).

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Heading size

Controls the visual size of the indicator heading.Available options: XS, S, M, L (default), XL
Use consistent heading sizes across all indicators for visual harmony. L or M work best for most trust indicators.
Optional button or link text displayed with the indicator.
Default: “Learn more”Destination URL for the link.Default: ”/”
If link URL is set but link label is empty, no link will display.

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Best practices

Limit indicators

Use 2-3 indicators maximum. Too many dilute impact and reduce credibility.

Be specific

Use concrete details (“Free shipping over $50”) instead of vague promises (“Great service”).

Consistent icons

Use similar icon styles (all line art or all filled) for cohesive appearance.

Strategic placement

Place near conversion points: below product descriptions, above add-to-cart, or in footer.

Deliver on promises

Only display guarantees you actually honor. False promises damage trust severely.

Mobile optimization

Enable mobile slider for 3 indicators to save screen space and improve navigation.

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Common use cases

Display 3 core value props: “Free Shipping $50+”, “Easy Returns”, “Secure Checkout”. Use horizontal layout with shipping/return/lock icons. Place below header or above footer on all pages.
Show 2-3 product-specific guarantees: “Quality Guaranteed”, “30-Day Returns”, “Lifetime Warranty”. Use vertical layout below product description. Link to detailed policy pages.
Display security indicators: “Secure Checkout”, “Encrypted Payment”, “Money-Back Guarantee”. Horizontal layout, minimal spacing. Place above payment form to reduce cart abandonment.
Showcase brand promises: “Est. 2010”, “50k+ Happy Customers”, “24/7 Support”. Vertical layout with custom badge icons. Place after hero section or before testimonials.

Testimonials

Display customer reviews for social proof

Rich text

Add detailed policy or guarantee explanations