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The Trust indicators section displays key brand promises, service highlights, or trust-building messages with icons and text in a flexible layout. It helps reduce purchase anxiety and build credibility by showcasing guarantees like free shipping, secure checkout, or quality certifications. Trust indicators section overview

What this section controls

This section controls trust indicator displays with the following capabilities:
  • Up to 3 customizable indicator blocks
  • Icon or image support for each indicator
  • Horizontal or vertical layout options
  • Mobile carousel functionality
  • Individual color schemes per indicator
  • Adjustable spacing and separators

How the Trust indicators section works

The section uses indicator blocks where each block represents one trust message (like “Free Shipping” or “Money-Back Guarantee”). You can add custom icons, headings, and optional links. On desktop, indicators display side by side, while on mobile they can optionally transform into a carousel slideshow.

Getting started

1

Open Theme Customizer

From Shopify admin, access the Theme Customizer.
2

Add Trust indicators section

Add the Trust indicators section to your page or template.
3

Add indicator blocks

Click “Add block” and select “Indicator” to create trust messages.
4

Configure content

Add icon, heading, and optional link for each indicator.
Trust indicators section in Theme Customizer

Section settings

Layout

Controls the orientation of icon and text within each indicator.
Icon and text appear side by side in a row.When to use:
  • When you have brief, concise text
  • Compact horizontal layouts
  • Desktop-optimized displays
  • Professional, streamlined appearance
Icon appears above the text in a column (default).When to use:
  • Centered, symmetrical designs
  • When icons are primary focus
  • Better mobile presentation
  • More prominent indicator display
Layout orientation comparison

Block settings

Each indicator block represents one trust message or guarantee. Maximum of 3 blocks allowed.

Heading

Main text for the trust indicator.
Best practices:
  • Keep it brief (2-5 words)
  • Be specific and clear
  • Focus on customer benefit
  • Use active, confident language
Good examples:
  • “Free Shipping Over $50”
  • “30-Day Money Back”
  • “Secure Checkout”
  • “24/7 Customer Support”
Avoid:
  • Vague promises (“Great Service”)
  • Too much detail (“We ship your order using…”)
  • All caps (unless part of brand)
Default: “Heading goes here”Supports rich text formatting (bold, italic, links).

Heading size

Controls the visual size of the indicator heading.Available options: XS, S, M, L (default), XL
Use consistent heading sizes across all indicators for visual harmony. L or M work best for most trust indicators.
Optional button or link text displayed with the indicator.
Default: “Learn more”Destination URL for the link.Default: ”/”
If link URL is set but link label is empty, no link will display.

Best practices

Limit indicators

Use 2-3 indicators maximum. Too many dilute impact and reduce credibility.

Be specific

Use concrete details (“Free shipping over $50”) instead of vague promises (“Great service”).

Consistent icons

Use similar icon styles (all line art or all filled) for cohesive appearance.

Strategic placement

Place near conversion points: below product descriptions, above add-to-cart, or in footer.

Deliver on promises

Only display guarantees you actually honor. False promises damage trust severely.

Mobile optimization

Enable mobile slider for 3 indicators to save screen space and improve navigation.

Common use cases

Display 3 core value props: “Free Shipping $50+”, “Easy Returns”, “Secure Checkout”. Use horizontal layout with shipping/return/lock icons. Place below header or above footer on all pages.
Show 2-3 product-specific guarantees: “Quality Guaranteed”, “30-Day Returns”, “Lifetime Warranty”. Use vertical layout below product description. Link to detailed policy pages.
Display security indicators: “Secure Checkout”, “Encrypted Payment”, “Money-Back Guarantee”. Horizontal layout, minimal spacing. Place above payment form to reduce cart abandonment.
Showcase brand promises: “Est. 2010”, “50k+ Happy Customers”, “24/7 Support”. Vertical layout with custom badge icons. Place after hero section or before testimonials.