404 Error Page

​

What this section controls

• Error page messaging
• Call-to-action button
• Page layout and styling
• Navigation recovery

​

Section settings

• Content
• Button
• Layout

​

Heading

Main error page heading.

• Default: “404 - Page not found”

​

Text

Error message and explanation.

• Default: “Sorry, the page you are looking for does not exist.”
• Supports rich text formatting

Keep messaging friendly and helpful rather than technical or frustrating.

​

Button label

Text for the call-to-action button.

• Default: “Continue shopping”

​

Button link

Destination URL for the button.

• Default: /collections/all
• Commonly used: homepage, best sellers, new arrivals

​

Button style

Visual appearance of the button.Available options:

• Filled - Solid background
• Outlined - Border with transparent fill
• Text - Text-only link style

Default: Filled

Link to your most popular collection or homepage to maximize recovery.

​

Section width

Available options:

• max-w-page - Standard container
• max-w-narrower - Narrow focused layout
• max-w-fluid - Wider container

Default: max-w-narrower

​

Color scheme

Select color scheme for the error page.

• Default: scheme-1

​

Spacing top & bottom

Options: No (0), S (1), M (2), L (4), XL (6)

• Default: M (2)

​

Best practices

• Friendly tone: Use approachable, helpful language
• Clear navigation: Link to homepage or popular collections
• Narrow width: Use max-w-narrower for focused reading
• Search option: Consider adding search functionality
• Popular links: Add links to key sections (shop, about, contact)
• Brand personality: Maintain brand voice even in error messages
• Mobile friendly: Test readability on mobile devices

​

Common use cases

• Broken links - Old URLs from marketing campaigns
• Deleted products - Product pages removed from store
• Mistyped URLs - Customer typos in address bar
• External links - Outdated links from blogs or social media
• SEO recovery - Redirect broken links found by search engines
• Migration errors - Issues after platform migration

​

Related guides