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The Recommended Products section displays Shopify’s AI-powered product recommendations based on the current product or cart contents. It shows personalized product suggestions to encourage cross-selling and upselling. Shopify’s recommendation engine analyzes purchase patterns, product relationships, and customer behavior to suggest the most relevant products, helping increase average order value and improve shopping experience. Recommended Products section overview

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What this section controls

This section controls product recommendation displays with the following capabilities:
  • Shopify AI-powered product recommendations
  • Up to 12 recommended products
  • Carousel-style display with navigation
  • Tab-style filtering options
  • Stock status visibility control
  • Optional section-level button
The Recommended Products section uses Shopify’s recommendation engine:
  • Automatically displays related products based on current product or cart
  • Supports up to 12 recommended products
  • Carousel-style display with optional navigation
  • Tab-style navigation for product filtering
  • Configurable product visibility settings

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Getting started

1

Open Theme Customizer

From Shopify admin, access the Theme Customizer.
2

Add Recommended Products section

Add the section to a product page template or cart page.
3

Configure display options

Set maximum products, autoplay interval, and layout preferences.
4

Test recommendations

Preview on live products to verify recommendation quality.
Recommended Products section in Theme Customizer

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Section settings

Section settings control styling, slideshow behavior, and product display options.

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Layout

Controls the visual style of the section.Available options:
  • Layout 1: Standard layout
  • Layout 2: Alternative layout
Default: Layout 1

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Enable slideshow overflow

Allows slideshow to overflow section boundaries.Options: True / FalseDefault: False

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Section heading

Main title text for the section.
  • Inline rich text supported (bold, italic, links)
  • Default: “You may also like”

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Heading size

Controls the size of section heading.Available options: XS, S, M, L, XLDefault: L

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Subheading

Optional descriptive text above the heading.
  • Inline rich text supported
Section heading configuration

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Button label

Text for optional section-level button.
  • Leave empty to hide
  • Default: “View all”
Destination URL for section button.
  • Shopify URL selector

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Button style

Visual style for section button.Available options:
  • Filled: Solid background
  • Outlined: Border only
  • Text: Text only
Default: Filled

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Best practices

  • Place on product pages to encourage cross-selling and complementary purchases
  • Use on cart page to suggest additional items before checkout
  • Keep heading descriptive and action-oriented (“Complete the look”, “You may also like”, “Customers also bought”)
  • Set max products to 6-8 for optimal browsing without overwhelming customers
  • Test recommendation quality - Shopify’s AI improves with more order data and time
  • Hide unavailable products unless showing full catalog diversity is important
  • Use autoplay sparingly - consider disabling for better user control and accessibility
  • Ensure sufficient historical order data for effective recommendations (at least 50-100 orders)
  • Monitor recommendation performance through analytics and adjust max products accordingly
  • Consider using custom collection sections if AI recommendations don’t align with your merchandising strategy

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Common use cases

  • Product page upselling - Show related or complementary products to increase average order value
  • Cart page cross-selling - Suggest additional items before checkout to maximize basket size
  • Post-purchase recommendations - Display related products on thank you or account pages
  • Bundle suggestions - Encourage customers to complete product sets or collections
  • Alternative products - Show similar products when current item is out of stock
  • Personalized shopping - Leverage Shopify’s AI to provide tailored product suggestions

Common Settings

Learn about common settings shared across sections