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Product pages display detailed information about individual products, including images, descriptions, pricing, and purchasing options. You can customize the gallery layout, thumbnails, navigation, sticky elements, and content blocks to enhance the shopping experience and make it easier for customers to find and buy products.

What this section controls

This section manages the product gallery, media display, thumbnails, variant selection, purchase options, and all content blocks that appear on individual product pages.

Getting started

1

Open Theme Customizer

From Shopify admin, access the Theme Customizer.
2

Navigate to Products

In the left sidebar, click Products then select Default product.
3

Configure settings

Adjust gallery layout, media options, and add or remove content blocks as needed.
4

Preview changes

Use the preview to see how your product page looks on different devices before publishing.

Key settings

Block settings

Each block type offers unique configuration options to control how content appears on your product pages. Add, remove, or reorder blocks to customize the product page layout.
Essential blocks for displaying core product information.
Add a button that allows customers to navigate back from the product page.Available settings:
  • Button style - Choose the button style: Filled or Text
  • Button label - Enter the text to display on the button (default: “Go Back”)
  • Display on mobile - Choose whether the button appears on mobile devices: Top bar or On media
  • Show on - Choose the devices where the button is shown: Desktop, Mobile, or Both
Display the product title on the product page.Available settings:
  • Heading size - Choose the size of the product title: XS, S, M, L, XL
  • Bottom spacing - Choose the bottom spacing of the block: No, S, M, L, XL
Display the product price on the product page.Available settings:
  • Show tax information - Display product tax details next to the price
  • Show shipping information - Display product shipping details next to the price
  • Show additional information - Enter any extra information you’d like to display next to the price
  • Bottom spacing - Choose the bottom spacing of the block: No, S, M, L, XL
Display the product description or variant-specific content.Available settings:
  • Behaviour - Choose how the description is displayed: Plain or Collapsible
  • Heading - Overwrite the default heading of the block with a custom heading
  • Text truncate line limit - Set the number of lines before the text is truncated (set to 0 to disable)
  • Icon - Choose an icon (e.g., theme-box). Leave blank to hide the icon
  • Custom icon - Upload a custom image to replace the icon
  • Metafield for product variant - Enter the related metafield namespace and key to display variant-specific content
  • Show block content after variant specific content - Enable to display the block content below the variant-specific content
  • Bottom spacing - Choose the bottom spacing of the block: No, S, M, L, XL
Display the product SKU (Stock Keeping Unit) on the product page.
SKU must be added to the product in Shopify admin to appear here.
Available settings:
  • Bottom spacing - Choose the bottom spacing of the block: No, S, M, L, XL
Add a visual separator line between blocks to improve content organization and readability.Available settings:
  • Bottom spacing - Choose the bottom spacing of the block: No, S, M, L, XL

Common use cases

Product pages serve different needs based on your product type. Here are proven configurations for common scenarios:
Recommended setup for clothing, shoes, and accessories:
  • Gallery: Carousel layout with thumbnails on both devices
  • Variant picker: Button style with thumbnail options for colors
  • Blocks: Size guide, variant picker, buy buttons, content tabs for care instructions
  • Features: Sticky content enabled, zoom on click for fabric details
This setup showcases product details while keeping purchase options accessible as customers browse multiple angles.

Best practices

Optimize gallery layout

Use Grid layout on desktop for products with multiple angles. Slideshow works better for products with fewer, high-quality images.

Enable sticky content

Keep purchase options visible while customers scroll through product images on desktop to reduce friction in the buying process.

Organize blocks logically

Place essential information (title, price, variants) at the top. Add supplementary content (tabs, rich text) below purchase buttons.

Use thumbnail navigation

Display thumbnails on both desktop and mobile for products with multiple images to improve navigation and user experience.

Leverage zoom functionality

Enable zoom for products where details matter (jewelry, clothing, electronics). Use “On click” for cleaner interface.

Size guides matter

Always add size guides for apparel products. Link to a dedicated page with detailed measurements to reduce returns.

Show inventory wisely

Set inventory threshold to create urgency (e.g., 10 items) without revealing exact stock levels that might discourage purchases.

Test variant display

Use buttons for 2-5 variants. Switch to dropdowns for products with many options to avoid overwhelming the page.
Transparent backgrounds work best with professional product photography on solid colors. Test thoroughly to ensure backgrounds don’t appear inconsistent across images.