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The Rich Text section (also known as SEO Content) displays formatted text content with an optional heading. It’s ideal for adding detailed descriptions, brand stories, or SEO-optimized content to any page. Rich text section overview

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What this section controls

  • Optional heading with size control
  • Rich text editor with full formatting
  • Content alignment options
  • Normal or boxed layout styles
  • Inner padding control
  • Section width and color schemes

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Getting started

1

Open Theme Customizer

From Shopify admin, access the Theme Customizer.
2

Add Rich Text section

Add the section to your desired page or template.
3

Add content

Set heading and enter your rich text content.
4

Configure styling

Choose layout, alignment, and spacing options.

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Section settings

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Section layout

Controls the visual style of the section.Available options:
  • Normal: Standard layout
  • Boxed: Content within a bordered box
Default: Normal

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Heading

Optional heading above text content.
  • Inline rich text supported
  • Default: “Heading for rich text section”

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Heading size

Controls the size of heading.Available options: XS, S, M, L, XLDefault: L

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Text

Main rich text content.
  • Full rich text editor
  • Supports paragraphs, lists, links, formatting
  • Default: “Enter your long text content here…”

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Content alignment

Controls text alignment.Available options: Start, Center, EndDefault: CenterContent settings

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Best practices

  • Use “Narrower” width for optimal readability of long text
  • Center alignment works well for short, impactful content
  • Start (left) alignment is better for lengthy descriptions
  • Boxed layout adds visual emphasis to important content
  • Include relevant keywords naturally for SEO benefits
  • Break up long text with paragraphs and formatting
  • Use headings to structure content hierarchically
  • Keep inner spacing at M or L for boxed layouts

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Common use cases

  • Product descriptions - Detailed product information below the fold
  • Brand story - About us content on homepage or about page
  • SEO content - Keyword-rich descriptions for collections or products
  • Shipping information - Detailed shipping and returns policies
  • Care instructions - Product care and maintenance guidelines
  • Size guides - Detailed sizing information
  • FAQ content - Formatted Q&A sections

Common Settings

Learn about common settings shared across sections