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The Trust Indicators section displays key brand promises, service highlights, or trust-building messages in a visually engaging format. It supports icons, text content, and optional links to provide customers with confidence-building information. Trust indicators help build credibility and reduce purchase anxiety by highlighting key value propositions like free shipping, secure payments, or quality guarantees in a scannable, visual format. Trust Indicators section overview

What this section controls

This section controls trust indicator displays with the following capabilities:
  • Up to 4 customizable indicator tiles
  • Theme icons or custom image support
  • Horizontal or vertical content layouts
  • Carousel behavior on mobile and tablet
  • Flexible alignment and sizing options
  • Section-level and block-level color schemes

How the Trust Indicators section works

The Trust Indicators section uses a block-based system:
  • Displays trust indicators as individual tiles
  • Supports up to 4 indicator blocks
  • Icons can be theme icons or custom images
  • Content direction can be horizontal or vertical
  • Supports carousel behavior on mobile and tablet
  • Fully customizable alignment and sizing

Getting started

1

Open Theme Customizer

From Shopify admin, access the Theme Customizer.
2

Add Trust Indicators section

Add the Trust Indicators section to your page or template.
3

Add indicator blocks

Click Add Indicator to create trust indicator tiles.
4

Configure content

Add heading, icon, and optional link for each indicator.
Trust Indicators section in Theme Customizer

Section settings

Section settings control slideshow behavior, content styling, and overall layout.

Swipe on mobile

Enables carousel behavior on mobile devices.Options: True / FalseDefault: True

Slideshow autoplay interval

Controls automatic slide advancement.Range: 0 – 10 seconds
  • Set to 0 to disable autoplay
  • Default: 3 seconds
Slideshow configuration

Block settings

Block settings control individual indicator tiles. Each block represents a single trust indicator.
Maximum of 4 indicator blocks can be added per section.

Heading

Main title text for the indicator.
  • Inline rich text supported (bold, italic, links)
  • Default: “Title of the trust indicator”

Subheading

Optional descriptive text below the heading.
  • Inline rich text supported
Text for the optional link.
Leave empty to hide the link.
Destination URL for the link.
  • Shopify URL selector
  • Default: /
Indicator content configuration

Best practices

  • Keep headings concise and impactful (2-5 words) for quick comprehension
  • Use consistent icon sizes across all indicators for visual harmony
  • Limit to 3-4 indicators for optimal clarity and to avoid overwhelming users
  • Choose icons that clearly represent the message being communicated
  • Use custom icons for brand consistency and unique visual identity
  • Test carousel behavior on mobile devices to ensure smooth interaction
  • Ensure sufficient color contrast for readability across all color schemes
  • Order indicators by importance or customer priorities
  • Use actionable language that builds confidence (“Free Shipping”, “Secure Checkout”)
  • Consider placement above the fold or near add-to-cart for maximum impact

Common use cases

  • Free shipping and return policies - Highlight shipping benefits to reduce cart abandonment
  • Secure payment guarantees - Build trust with payment security messaging
  • Customer service highlights - Showcase 24/7 support or easy contact options
  • Sustainability commitments - Display eco-friendly practices or certifications
  • Quality assurance messages - Emphasize product quality or guarantees
  • Delivery time promises - Set clear expectations for shipping timelines

Common Settings

Learn about common settings shared across sections