Social media settings centralize your store’s social presence, enabling social sharing, displaying social links, and integrating social proof. Proper configuration helps customers share your products, follow your brand, and see social validation.
What these settings control
- Social media profile links
- Social sharing buttons and options
- Social media icons display
- Share image and text defaults
- Social platform integrations
How to access
Open the Theme Customizer
From your Shopify admin, go to Online Store → Themes → Customize.
Navigate to social media settings
In the theme editor sidebar, select Theme settings → Social media.
Enter social profiles
Add URLs for your social media accounts.
Configure sharing
Enable or customize social sharing options.
Save changes
Click Save to apply social media settings across your store.
Settings
Social Profiles
Sharing Options
Integration
Social media accounts: Enter complete URLs for your brand’s social media profiles (e.g., https://instagram.com/yourbrand). Supported platforms include Facebook, Instagram, Twitter/X, Pinterest, TikTok, YouTube, Snapchat, LinkedIn, Tumblr, and Vimeo. Icons appear automatically for platforms where you’ve added URLs in footer, header, and social link sections.Only add platforms you actively maintain. Empty or inactive accounts damage credibility more than no link at all.
- Filled: Solid icons with platform brand colors. Bold and eye-catching.
- Outline: Simple line icons (recommended default). Subtle and modern.
- Brand colors: Uses each platform’s official color. Immediately recognizable but may clash with your brand.
- Monochrome: Single color matching your theme. Most subtle, cohesive with brand design.
Enable product sharing: Adds social share buttons to product pages (typically near product title or below image). Best for visual products, gift items, unique products, and younger demographics. Consider disabling for B2B stores or if analytics show minimal usage.Sharing platforms: Choose which social platforms appear in share buttons. Limit to 3-4 platforms maximum based on your audience:
- Visual products (fashion, home, beauty): Pinterest, Instagram, Facebook
- Tech/electronics: Twitter/X, Facebook, LinkedIn
- General retail: Facebook, Twitter/X, Pinterest
Instagram sharing opens Instagram app if on mobile, or prompts to save image if on desktop (Instagram doesn’t have native web sharing).
Design one horizontal (1200×630) and one vertical (1000×1500) share image. Use horizontal as default, vertical specifically for Pinterest-friendly products.
Facebook pixel: Facebook/Meta pixel ID for tracking visitor behavior, enabling retargeting ads, and measuring ad campaign effectiveness. Create pixel in Facebook Business Manager, copy pixel ID, and paste into this field. Ensure your privacy policy mentions Facebook tracking.Facebook pixel must comply with privacy regulations (GDPR, CCPA). Implement proper cookie consent before enabling.
Best practices
- Only link active accounts: Empty or inactive social accounts damage trust. Only add platforms you’ve posted to in last 30 days and plan to maintain
- Match platforms to audience: Gen Z uses TikTok/Instagram, Millennials use Instagram/Facebook/Pinterest, Gen X+ uses Facebook/Pinterest/LinkedIn
- Optimize share images: Use high-quality product photos (at least 1200px wide), lifestyle shots when possible, and custom share images for key pages
- Enable sharing selectively: Sharing works best for visually striking products, gift items, unique products, and aspirational items
- Track social ROI: Measure traffic from social media, conversion rate, share button usage, and Instagram feed engagement. If underperforming, reduce prominence
- Respect privacy laws: Implement cookie consent banner and update privacy policy before enabling Facebook Pixel or advanced tracking
- Keep branding consistent: Match icon style to your brand (minimal brands use outline/monochrome, vibrant brands use brand colors, modern brands use filled)
Adding Facebook Pixel or other tracking scripts may require cookie consent banners to comply with GDPR and CCPA regulations.
Use Instagram’s “Link in bio” feature to drive traffic back to your store. Update it regularly with new products or promotions.
- Footer - Add social media links to footer
- Header - Display social icons in header (if theme supports)
- Features - Enable/disable social sharing feature globally
https://instagram.com/yourbrand). Supported platforms include Facebook, Instagram, Twitter/X, Pinterest, TikTok, YouTube, Snapchat, LinkedIn, Tumblr, and Vimeo. Icons appear automatically for platforms where you’ve added URLs in footer, header, and social link sections.