Customize your password-protected store page with email signup and launch messaging.
The password page displays when your store is password-protected, allowing you to collect email signups while building anticipation for your store launch. Customers see this page until you remove password protection or enter the correct password.
Control the main messaging displayed on your password-protected page.
Title
Type: Text input Default: “Opening soon”Main heading for the password page. This is the first thing visitors see.Example titles:
“Opening soon”
“Coming this fall”
“Launching March 2026”
“Under construction”
“Something amazing is coming”
Include a specific date or timeframe when possible. “Opening March 15” creates more anticipation than “Coming soon”.
Text
Type: Rich text editor Default: EmptyDescription or announcement text below the title. Use this to explain your store concept, launch timeline, or value proposition.Supports rich text formatting:
Bold and italic text
Line breaks
Multiple paragraphs
Example text:
“We’re putting the finishing touches on our new online store. Sign up below to be the first to know when we launch!”
“Premium sustainable fashion arrives this spring. Join our list for exclusive launch-day offers.”
“Currently redesigning our shopping experience. We’ll be back soon with exciting new products!”
Keep messaging exciting and clear. Focus on what makes your store unique and why customers should sign up for notifications.
Configure the email collection form for building your launch audience.
Enable email signup
Type: Toggle Default: EnabledDisplay an email collection form for launch notifications. When enabled, visitors can submit their email address to be notified when you launch.Collected emails are stored in Shopify admin and can be exported for email marketing campaigns.
Always enable email signup for pre-launch stores. Building an email list before launch creates immediate sales opportunities when you open.
Collected emails appear in Shopify admin under Marketing → Email subscribers. Export them to use with email marketing platforms like Klaviyo or Mailchimp.
Email signup title
Type: Text input Default: EmptyHeading for the email signup section. This introduces the email form and encourages signups.Example titles:
“Get notified when we launch”
“Be the first to shop”
“Join the waitlist”
“Subscribe for launch updates”
“Don’t miss our opening”
Use action-oriented language that emphasizes the benefit of signing up (early access, exclusive offers, first look).
Email signup text
Type: Text input Default: EmptyDescription or call-to-action text for the email signup form. Explains what subscribers will receive.Example text:
“Be the first to know about our grand opening and exclusive launch offers”
“Get early access to new arrivals and a special welcome discount”
“Join our VIP list for exclusive previews and launch-day deals”
“Subscribe to receive opening date alerts and insider updates”
Mention specific benefits like “exclusive launch discount” or “early access” to increase signup rates.
Control the overall page layout, width, and spacing.
Section width
Type: Dropdown Options: max-w-page, max-w-narrower, max-w-fluid Default: max-w-narrowerMaximum width of the password page content:
max-w-page - Standard container width - Matches regular page width
max-w-fluid - Wider container - Uses more screen space
Use max-w-narrower (default) for best results. The narrow layout keeps visitor focus on your message and email signup form.
Color scheme
Type: Dropdown Default: scheme-1Select the color scheme for the password page. Available schemes are defined in Theme settings > Colors.
Choose a color scheme that reflects your brand identity. This is often visitors’ first impression of your store.
Spacing top
Type: Dropdown Options: No (0), S (1), M (2), L (4), XL (6) Default: M (2)Padding above the password page content, controlling vertical space from the top of the page.
Spacing bottom
Type: Dropdown Options: No (0), S (1), M (2), L (4), XL (6) Default: M (2)Padding below the password page content, controlling vertical space to the bottom of the page.
The password page is a special template that appears when you enable password protection in your Shopify store settings. Here’s how the flow works:
Password protection enabled - Store is locked to public visitors
Visitor arrives - Sees password page with your custom messaging
Three options:
Enter correct password → Access store
Submit email → Added to launch notification list
Leave page → Can return later with password or when you launch
Accessing your store:
Password holders - Anyone with the password can access the full store
Preview link - Share a special preview link that bypasses password (useful for partners, investors, testers)
Store owner - You always have access through Shopify admin
When to remove password protection:
Remove password protection when you’re ready for public launch. Your store becomes immediately accessible to everyone.
Removing password protection cannot be easily undone. Make sure your store is fully ready for public access before removing the password.
