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The Featured Products section showcases selected products or collections in a visually prominent layout. It supports multiple layouts, slideshows, and tab-based product grouping to display different product sets within a single section. Featured product displays help drive conversions by highlighting curated selections, seasonal collections, or promotional items in an engaging format. Featured Products section overview

What this section controls

This section controls product showcase displays with the following capabilities:
  • Multiple layout options for heading and button positioning
  • Product carousel with slideshow controls
  • Tab-based navigation for multiple product groups
  • Manual or collection-based product selection
  • Optional promotional card at the end of product list
The Featured Products section uses a block-based system:
  • Products are displayed using Product group blocks
  • Each Product group represents one collection or product set
  • If multiple Product group blocks are added, the section can display tabs
  • Products can be sourced from collections, manual selections, or vendors

Getting started

1

Open Theme Customizer

From Shopify admin, access the Theme Customizer.
2

Add Featured Products section

Add the Featured Products section to your page or template.
3

Add Product group blocks

Click Add Product group to define product sources.
4

Configure settings

Adjust section and product group settings according to your needs.
Featured Products section in Theme Customizer

Section settings

Section settings control the overall structure, layout, and behavior of the Featured Products section.

Block settings

Block settings define the product source and configuration for each Product group. Each Product group represents a unique collection or product set.

Title

Defines the tab label when multiple Product groups are used.Plain text only.

Collection

Select a Shopify collection.
Collection selection overrides manual product selection.

Products

Manually select individual products.Used when no collection is selected.

Vendor

Displays products from a specific vendor.
  • Accepts vendor names as text
  • Can be connected via metafields

Collection of products

Used together with the Vendor option.Enter the handle of a smart collection containing all products. This allows vendor-based filtering to work correctly.

Show unavailable products

Controls whether out-of-stock or unavailable products are displayed.Options: True / FalseProduct source configuration options

Best practices

  • Use collections for easier product management and automatic updates
  • Limit the number of tabs to 2-3 to maintain clarity and reduce cognitive load
  • Enable slideshow overflow to hint at more products and encourage interaction
  • Avoid autoplay for product-heavy sections to allow users to browse at their own pace
  • Keep card text concise and action-focused for better conversion rates
  • Test different layouts to find what works best for your store’s design
  • Ensure product images are high-quality and consistent in dimensions